Project EMBRACE 2017-08-23T08:18:14+00:00

Project Embrace

Girl in Cambodia

ADRA Canada is pleased to announce our latest partnership with the Canadian Government to improve and save lives of women and children in remote regions of Cambodia, Burma (Myanmar), Philippines and Rwanda.

Named EMBRACE, the program will reduce maternal and child mortality by building new health clinics, expanding some existing clinics,  training community-based health workers such as nurses, midwives and community health volunteers.  Women and men will be trained on the importance of health and nutrition.  Mothers will be taught how to grow nutritious fruits and vegetables close to their homes in kitchen gardens.  EMBRACE will also raise the awareness in among the Canadian public of international maternal and child health issues.

Focusing primarily on women of reproductive age, newborn and children under five, the program will directly impact an estimated 100,000 people, including 33,000 children.  Many of the women, men and children benefiting from this program are from  vulnerable people groups such as ethnic minorities and those returning to their homes after natural disasters or civil conflict.

EMBRACE will be the largest program that ADRA Canada has administered and represents a total funding amount of $26 million. Over $20 million will be contributed by the Government of Canada, through Global Affairs Canada and the remaining $5 million will be contributed by ADRA Canada and its partners.  The program will run until March 2020.

As we launch this life-saving program we are excited to invite the partnership of our donors. Every dollar that you give specifically to the EMBRACE program will grow to five dollars with the matching funds contributed by Global Affairs Canada.

Thank you for your continued support of the programs of ADRA.

Best Practices in MNCH

Mothers and Womens Groupcaregivers will learn how to improve the health and development of their children and address important issues being faced in their communities through Mother Child Health Groups. ADRA has over 10 years of using the REFLECT technique with community groups which is a proven successful, affordable and sustainable tool to address MNCH issues. The REFLECT approach empowers groups of learners to develop their own learning materials and activities and supports confidence and solidarity among members. The Mother Child Health Groups will be an essential platform for regular learning sessions on hygiene, health, nutrition, gender equality, and any other issue important to mothers and caregivers.

Mothers and caregivers will also learn how to support the nutrition of their children with Learning Through Play, a technique developed by the Hincks-Dellcrest Institute. The nutrition Learning Through Play unit will be customized specifically for this project and help mothers and caregivers support Essential Nutrition Actions for their children through illustrated calendars to help keep them on track with their child’s development.
Photos: SMILE project in Cambodia

ADRA has been using small kitchen gardens for many years to improve the nutrition and food security of families – starting right in their own yard. Kitchen gardens are environmentally friendly and enable families to plant limited but sufficient amounts of nutritious food with low cost and maintenance most of the year. Besides contributing to the elimination of malnutrition, kitchen gardens also enable soil conservation and restoration, increase biodiversity and build families knowledge of positive and sustainable farming techniques. From our experience in Rwanda, kitchen gardens enabled families with the lowest income to access nutritious vegetables year round and even generate some small cash, which was used with priority on the family health.

In each of the countries ADRA works in it works very closely with the Ministries of Health to ensure that any advancement made in the project are also supported by the government and integrated into their policies and procedures. In EMBRACE, health centre staff will receive training in Integrated Management of Childhood Illnesses or IMCI. The IMCI strategy promotes the accurate identification of childhood illnesses in outpatient settings, ensures appropriate combined treatment of all major illnesses, strengthens the counselling of caretakers, and speeds up the referral of severely ill children. In the home setting, it promotes appropriate care seeking behaviours, improved nutrition and preventative care, and the correct implementation of prescribed care.

To ensure accurate, efficient and consistent data collection, ADRA will use mobile phones to collect data in the field. The ADRA Field App, an Android application designed by ADRA Canada, will help to track participants throughout project activities. Using modern data collection tools will help reduce manual errors, enhance data privacy, make data readily available and centralized, bring continuity and transparency to indicator calculations, and build local partner capacity in M&E. Collected data will be uploaded to the Kinaki platform ( for easy analysis and reporting. Based on the previous experience, Kinaki allows project team and partners to access and understand data and trends in beneficiary’s’ lives allowing for better targeting and responding to real and changing needs on the ground.